Welcome to 2011, a new decade bringing exciting new opportunities for your brands along with fresh challenges in keeping up with consumer trends around the world. Continuing with our Evolution of the Consumer insight series we have teamed up with The Future Foundation to bring you a snapshot of the key trends which will shape global consumer behaviour in 2011. We ended 2010 by fielding a Snapshots online survey in 15 markets to 3100 consumers. We revisited the themes of the Evolution of the Consumer research whilst exploring new trends which we believe will define 2011. Bringing these results together with the Future Foundation's newly launched Global n:Vision research (a study of 30,000 consumers in 21 markets conducted in Q3 2010) gives us a robust and up-to-the minute picture of consumer trends as we move from global economic downturn to a new set of world social and economic certainties and uncertainties. Download PDF

More than ever before marketers are tasked with delivering not only brand awareness but also return on investment and sales performance. Digital marketing’s contribution to these is easier to demonstrate than for other media, yet budgets allocated to it only represent 10% of the total net media investments. The aptly named performance marketing has already proven its worth but most marketers have only just started to explore its full potential. Luca Allam reminds us all that advertising can grow brands and business results at the click of a link.

It’s no secret that digital and technologies affect and alter our daily information, communication and media habits. Here, we have a look at the impact new technologies will have on media agencies in the near future and beyond. Although its creative heart will keep on beating, the advertising industry is evolving towards the technology sector. The communications agency of 2016 will be considered a digital-based agency first and foremost, and some will even be regarded as data agencies. Are you ready for the ride?

There are two words that will reverberate for years to come: real time. They may not sound like much but they describe a significant shift that the marketing community is about to experience. A lot will be driven by technology. We’re well used to the rapid evolution of technologies, be they in infrastructure or devices, but also in terms of services made possible by these. In this article we explore how new technologies will affect our relationships with others, brands and even the world around us.

The Digital World has been an incredibly extensive piece of desk-research, from a staggering 36 different research studies from 32 different companies - such as ComScore, TNS, eMarketer and Nielsen. Focussing on the top 15 GDP countries we have compiled the crucial data-points into easy to digest graphics - so that, with just a few seconds of scanning, you can intuitively grasp the digital world. Download PDF