In order to achieve best performance for our clients, where relevant we pool resource with our sister Omnicom Media Group agencies
Globally, Omnicom Media Group invests more than $34bn every year (source: RECMA) on behalf of our clients. This gives PHD enormous buying power and economies of scale, which are fully exploited by our unique, dedicated global trading & accountability team.
This team, headquartered in London, scrupulously monitors our buying performance and market intelligence, across all clients in all markets and pools knowledge to ensure we deliver best practice across all regions.
Indeed, our relentless focus on buying excellence has helped us reach – and exceed – the buying expectations of some of the most demanding advertisers in the world.
We have developed Accuen, a technology data and service offering which acquires online media inventory on an impact by impact basis from ad-exchanges, social networks and publishers. It uses third party data sources to precision profile audiences according to their behaviour and lifestyle. Target individuals are then acquired by API based tools frequently using dynamic display technologies to optimise both the placement and the advertising content for maximum targeting efficiencies and communications effectiveness.