In the UAE since 2005 The global roll out of PHD as a network, after its opening in North America earlier in that decade, started in Dubai in 2005. We added a dedicated team for Abu Dhabi clients in 2008 and an office in 2011. Our expansion in the Gulf region has led to the opening of an office in Riyadh in 2010. Part of Omnicom Media Group MENA, PHD forms part of one of the leading marketing holdings in the region, alongside OMD, M2M and the group's local research and insights consultancy Integral. This provides PHD clients with the depth and breadth of resources, from buying clout to social media expertise and econometric modelling. Our performance over the last few years has not only led to a rapid growth in terms of client portfolio but also in terms of the business results PHD has generated for them, illustrated by several prestigious awards such as the Gemas Effie and a Dubai Lynx. The team of close to 50 people in the UAE is led by Elda Choucair, a seasoned professional with more than 12 years of experience across a wide range of industry sectors. Email: elda.choucair@phdnetwork.com