BrainScape, our annual conference series, invited two stellar presenters this year. Dr Michio Kaku, an eminent physicist and professor of theoretical physics at the City University of New York, is also the popular host of TV shows on Discovery Channel. He presented the technologies that will change the way we work and live, but also how they will impact on the way brands and consumers communicate, to the point of creating perfect capitalism. He was followed by Mark Holden, PHD Worldwide's strategy director, who described how these technologies are transforming the way agencies and brands will work together and the services that will connect them over the next five years. Joined on stage by PHD EMEA's president, Hillary Jeffrey, all three then discussed the audience's questions and issues to detail the best approach to capitalize on these changes.

The PHD Big Hug, a global charity drive by the network to celebrate 21 years in business, saw the UAE team raise AED 21,000 to support a local center for children with special needs. As part of the fund raising drive, a delegation visited the Dubai Center for Special Needs and interacted with the children during their lessons and therapy sessions, cultimating in a painting class where original artwork was produced. The money raised helped deserving families pay for the tuition fees.