United Kingdom

Hungry commuters are now being tempted by giant, 3D jacket potatoes at bus shelters as part of the launch of McCain’s Ready Baked Jackets. Using the latest Outdoor technology, the potatoes will be warm to the touch and will produce the mouth-watering scent of a freshly baked spud. In a media first, the bus shelters will dispense promotional vouchers enabling consumers to trial McCain’s latest product. To read the story in this week’s Campaign, click here.

In Campaign's 'Predictions' issue (13/1/12), PHD's Head of Planning, David Wilding, proposes there are three main focuses for media planning this year that should dictate everything: 'People are not target audiences', 'data needs context' and 'behaviour should dictate everything'. To read the entire story in Campaign Magazine, click here.

In the same issue Drum Creative Director, Ben Kerr believes new technology will create plenty of opportunities for brands to engage audiences with original content this year. Ben says "producing good content requires a brand with high ambition and a brand prepared to put the needs of its audience at the heart of its creative". To read the complete article featured in Campaign Magazine, click here.

After winning this accolade in 2010 we are delighted to be named again as Campaign's Media Agency of the Year for 2011. The award is PHD's third Media Agency of the Year accolade of 2011 - something we are delighted and humbled by in equal measure. To read the lovely things which Campaign wrote about us click here

For the second year running, PHD has won the Marketing Magazine Agency of the Year award. In addition, PHD also won the Agency Grand Prix, an award judged by the Marketing editoiral team to recognise the "best of the best" across all 13 agency category winners. To read the full write up by Marketing Magazine, click here.