Worldwide

At last night’s Internationalist Awards for Innovation in Media, held in New York, PHD picked up more gongs than any other agency network. In total PHD won eight awards including two Gold’s, five Silver’s and one Bronze.  The awards recognise examples of international best practice and work was awarded to a variety of markets in the network. PHD won for work created for a range of clients including Canon, Unilever, Elizabeth Arden, HBO and Peroni amongst others. 

In a move designed to reinforce its commitment to providing best-in-class talent across its agency brands, Omnicom Media Group has named Monica Karo CEO of its PHD media brand in the US. Joining Karo on the PHD US management team will be two executives who share her long-standing experience with Omnicom Media Group. Steve Williams, CEO of OMD Group UK, will be named President of PHD New York. Additionally, PHD’s current President and Chief Digital Officer Craig Atkinson will move into the COO seat for PHD US while retaining his CDO role. 

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PHD Worldwide has announced the appointment of Malcolm Devoy to the newly created role of international strategy director.  Devoy joins from Arena Media where he has headed up the agency’s social media division, 247 Social, as well as holding the role of digital planning director for Arena Media.  In his new role he will be working with PHD’s worldwide strategy and planning director Mark Holden in developing a global strategy and planning capability for PHD. 

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PHD UK and sister agency Drum have devised and created a new campaign for the British Heart Foundation to raise awareness that heart disease affects as many women over 50 as it does men. The campaign has been built around popular soap Coronation Street and one of its leading female characters, Audrey Roberts, in a storyline that sees her suffer from a heart attack. Three 10” ads, produced by Drum, draw upon the poignant storyline to deliver contextual messaging around the show. In addition to the contextualized short advertising around the event, the campaign will further develop and exploit the storyline, the character and the event in press and poster advertising, social media and online to get across the key campaign message that heart disease affects women too. Simon Wells, executive producer of Drum said, “The storyline presented the perfect opportunity for us to integrate and broaden BHF’s key message about heart disease in women into and around the TV show and the character. With viewers already engaged in the storyline, the campaign aims to leverage that context to have an even greater impact”.

PHD UK has received a 9 - the highest possible mark available - in the annual Campaign School Report for the second year running.  The report marks the performance of every major agency in the UK for the previous year.  Of the 84 agencies in the report, PHD was the only media agency to receive a 9.  Only six agencies received top marks across the entire industry.

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