The foundation of a good idea is built on strong insight

For that reason PHD Hong Kong places paramount importance on rigorous research, from gathering knowledge on businesses and people through to brands and communication channels.

We’re constantly looking to 'Find Better Ways' to conduct this research, meaning we’re continually pushing the traditional boundaries. For instance, our UK office was the first media agency to apply neuroscience to our research.

We have a host of other innovative research tools at our fingertips. We use a global network of scouts to feedback on the latest trends. Our Snapshots research project speaks to representative groups of consumers, via online channels, enabling swift analysis of market conditions. In addition to this, our office is equipped with research facilities and offers clients in-house qualitative and quantitative research. We also have our own social networking monitoring and analysis tool called “Antenna” which provides real-time reporting and insights for social media.

With these strategic resources, we create an in-depth, powerful view of consumer behavior; insights which we offer to clients.