At PHD, we seek to find a better way in all our clients’ communication solutions

We have created a radically new approach to strategic planning called ETNA. A tool that provides a thinking framework that leads to single-minded and commercially-viable innovation for every brief and for every client. It makes sure we approach planning within the context of our Clients’ business situations and that we generate actionable and measurable ideas.

Our team of Strategic Planners uses an interactive system and work with the Consumer Insights Team to develop communication solutions for our clients.

Our interactive system - ETNA, also benefits from the ‘collective intelligence’ of the PHD network and ‘proprietary thinking’ from across the world of marketing and the social sciences – from behavioural economics and cognitive psychology through to econometric meta-analysis.

For Channel Optimization, PHD’s Media Planners uses sophisticated tools and systems that allow for investment setting & allocation, target audience refinement, channel selection & allocation, flighting, integration, measurement and monitoring.