As the marketplace becomes ever more complex and competitive the need to maximise return on investment through efficient and effective marketing and advertising becomes increasingly critical

PHD Hong Kong is privileged to have access to the unparalled resource of BrandScience: a global team of brand, business and communication evaluation specialists who quantify and measure what matters most to marketers’ businesses.

BrandScience takes a holistic approach to business modelling, investigating all potential sales, marketing and media drivers. We analyse the impact of competitors, products, pricing, channels and the general business conditions on a client’s business.

The team tackles campaign measurement, media mix optimisation, message optimisation, budget setting for optimal ROI and full quantification of all business revenue streams. And, naturally we evaluate media across the whole communications spectrum, including traditional media, digital media, social media, event sponsorship and buzz/word of mouth. This is currently available to our clients.