{"title":" The Parking Douche App - A great campaign showing how user generated content can...", "image":"", "id":"", "date":"18 Mai 2012 06:57", "link":"http://www.facebook.com/permalink.php?story_fbid=251848528256632&id=144944342227469"}
facebook
Hellmann’s mayonnaise installed special software at tills that detected when Hellmann’s was being bought & combined it with other items being bought to present people with custom recipes
http://bit.ly/KM1ZQW
Recipe receipt – small media creates value
www.adverblog.com
Good tactical campaign from Ogilvy Brazil for Hellmann's mayonaise. Â A clever way to inspire new uses for Hellmann's mayonaise above and beyond "the sandwich". Â What
16 Mai 2012 11:27
facebook
Joupi, the French toy store chain, created the first bag that smiles when it receives a toy http://bit.ly/Lnb8RV
Shopping Bag Smiles When You Buy Stuff
www.neatorama.com
This shopping bag offered at Joupi, the French toy store chain, is a clever ad by Euro RSCG 360. Place an item inside and pull up on the handles. The front handle slides up, replacing the child's frown with a smile. Link
10 Mai 2012 05:41