A selection of media pieces we've published.
11 for 2011
Welcome to 2011, a new decade bringing exciting new opportunities for your brands along with fresh challenges in keeping up with consumer trends around the world. Continuing with our Evolution of the Consumer insight series we have teamed up with The Future Foundation to bring you a snapshot of the key trends which will shape global consumer behaviour in 2011. We ended 2010 by fielding a Snapshots online survey in 15 markets to 3100 consumers. We revisited the themes of the Evolution of the Consumer research whilst exploring new trends which we believe will define 2011. Bringing these results together with the Future Foundation's newly launched Global n:Vision research (a study of 30,000 consumers in 21 markets conducted in Q3 2010) gives us a robust and up-to-the minute picture of consumer trends as we move from global economic downturn to a new set of world social and economic certainties and uncertainties. Download PDF
Infographic: The Digital World (Published in 2011)
The Digital World has been an incredibly extensive piece of desk-research, from a staggering 36 different research studies from 32 different companies - such as ComScore, TNS, eMarketer and Nielsen. Focussing on the top 15 GDP countries we have compiled the crucial data-points into easy to digest graphics - so that, with just a few seconds of scanning, you can intuitively grasp the digital world. Download PDF
Royal Wedding
The Palace view the nuptials as a roaring success: a shot in the arm for the Royal Family brand which was badly needed after the difficult years since Diana’s death. The marriage of William and Catherine has been the ultimate in brand rejuvenation on a local and global scale. The wedding also presented brands with a fantastic opportunity to ride the coat tails of global wedding fever without having to invest millions of dollars in sponsorship rights, not an opportunity which presents itself very often!
We’ve put together a souvenir review of the most engaging brand activity, an analysis of the social media surrounding the event, and added a touch of reality to the much hyped TV audiences.
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