The Australian Office PHD is part of OMG Omnicom Media Group which represents size and scale to the value of $1.3B in annual media billings. Our OMG negotiating group of $1.3M is OPera which is made up of OMD, PHD, M2M and Foundation. PHD Sydney employs 100 staff. Our disciplines span strategy, econometrics, analytics, research, brand content and media planning and buying.